The company said it price reduction would take effect from January, 2010, but did not reveal the extent of the drop.
Consumer research by MultiSponsor Surveys indicated resveratrol awareness had risen four-fold over the past year to 23 per cent.
Related topics: Industry
DSM Nutritional Products says ‘process efficiencies and technology optimisation’ are allowing cost reductions in its resVida resveratrol ingredients, along with economies of scale.
The company said it price reduction would take effect from January, 2010, but did not reveal the extent of the drop.
Consumer research by MultiSponsor Surveys indicated resveratrol awareness had risen four-fold over the past year to 23 per cent.
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