The German ingredients giant has established a Nutrition Ingredients Innovation Laboratory at its technical center in Tarrytown, New York that will house twice the number of technical staff as at its now defunct Ledgewood, New Jersey facility.
The company said “product improvements for customers” was the focus of the new center, which was part of a broader BASF strategy to provide its customers with a greater levels of technical support.
“By increasing lab size and technical staff, this move will strengthen the performance of BASF vitamins, nature-identical carotenoids and our other products in food and beverage applications,” said Martin Jager, senior vice president of nutrition ingredients at BASF.
“In addition, close proximity to major food companies will allow us to better serve our customers.”
It has two similar technical centers located in Ludwigshafen, Germany, and Ballerup, Denmark and another in Shanghai, China.
Developing such centers also provided BASF with a means to accommodate regional differences in taste and technology.
The new technical center in New Jersey will also house laboratories for the Personal Care and Pharma Ingredients divisions and Care Chemicals Division business units.
Last year BASF closed a plant in North Carolina that produced vitamin B and C for dietary supplements.