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The sun always shines on Vit D

As the long dark days of winter slowly fade, many people around the globe will have insufficient vitamin D levels. There are numerous potential benefits of the sunshine vitamin but concerns over sun exposure have many experts touting the importance of dietary supplements and functional foods. In this special series NutraIngredients-USA illuminates the market for vitamin D, highlights how the science and regulations are over-lapping, and clarifies which foods could be used to boost intakes of vitamin D.

Doubling vitamin D levels most cost effective way to reduce global mortality rates, study

Increasing serum levels of 25-hydroxyvitamin D is the "most cost-effective way to reduce global mortality rates", according to a new study.

Attorney: Vitamin D qualified health claims petition still 'months away'

It could be several months before a qualified health claims petition about vitamin D is submitted to the Food and Drug Administration (FDA), according to the lawyer coordinating the application.

FDA to publish new rules on how daily values are calculated

The Food and Drug Administration (FDA) is hoping to publish new rules on how daily values on food labels are calculated this year, something that could have broad ramifications for the dietary supplements trade.

General Mills looks 'beyond calcium and vitamin D' for bone health

General Mills is looking for new ingredients or technologies “beyond the known impact of calcium and vitamin D” to boost the bone formation process in cultured dairy foods.

Bone health food launches double, but market value remains flat

There has been a sharp rise in the number of functional foods and drinks launched on a bone health platform over the last five years, but the retail value of the global market has nevertheless remained stubbornly flat at around $2.1bn over the same period.

Vitamin D and calcium supplement usage up, reveals govt survey

New government data on dietary supplement usage has revealed a sharp rise in calcium and vitamin D supplementation amongst American women over 60 and a steady increase in multivitamin usage among all American adults.

Bone charity calls for vit D level hikes for the elderly

Daily recommended intakes for older adults should be increased to 1,000 IU in order to ensure bone health and help reduce the risk of falls, says the International Osteoporosis Foundation.

Science: Enlightening consumers to the benefits of vitamin D

Barely a week goes by without a new study supporting the benefits of vitamin D and calling for increased intakes. In the final part of our series on the sunshine vitamin we look at the science behind the headlines.

Suppliers surmounting vitamin D fortification challenges

In many countries foods such as milk, yoghurt, margarine, oil spreads, breakfast cereal, pastries as well as bread are fortified with vitamin D, and in the third part of our special edition on this nutrient, we look at the challenges surrounding its encapsulation and incorporation into food and beverages.

Regulation: Time to catch up with the vitamin D science?

In the second part of our vitamin D special edition, we unpick some of the regulatory concerns surrounding the 'sunshine vitamin'.

Markets: Global vitamin D boom remains elusive

Scientists have linked Vitamin D to a wide variety of health benefits in recent years but outside the US this buzz has yet to translate into a market boom.