Breaking News on Supplements & Nutrition - North AmericaEU edition
The rise and fall of probiotic cheese
The North American probiotics market has raced very quickly from zero to hero. But it has very much been a yogurt-led revolution. Does probiotic cheese have a part to play in this success?
Give (probiotic) cheese a chance, says probiotic big cheese
One of the world’s leading probiotics specialists says consumers are interested in probiotic cheese products but cheese manufacturers and probiotic suppliers need to get their scientific house in order and clarify their marketing messages.
Kraft: probiotic cheese is a disappointment
Kraft US has confirmed what many market analysts have been saying for some time – probiotic cheese is not winning over the public.
Consumers going off probiotic cheese
Probiotics have had a rapid rise to public prominence in North America since Danone launched probiotic drinkable and spoonable yogurts on the US market in 2005, but probiotic cheeses have won little favor, according to Euromonitor research.
Hansen targets probiotic cheese market
Chr Hansen is refining its probiotic offerings with the intention of making cheese ‘the new yoghurt’ as a user-friendly, efficiacious probiotic medium.
Kraft chooses Probi for North American probiotic push
Kraft Foods is throwing its weight behind the booming North American probiotic market by signing a deal with a Scandinavian probiotics specialist that will see the food giant expand its digestive health range of foods called LiveActive.
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