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Hot topics > State of the market: Insights from analysts
State of the market: Insights from analysts | |
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NutraIngredients canvasses opinions from market analysts on a range of issues affecting the North American functional food and dietary supplement industries. Datamonitor, Mintel, Frost & Sullivan, Zenith International and CPL share insights on the sate of the market, challenges moving forward and consumer priorities to watch out for. |
CPL: The changing face of the US cholesterol-lowering market
Americans are more interested in functional foods than ever before – a fact that is opening doors for cholesterol-lowering food makers, says Dr Robert Harwood, principal consultant at UK-based CPL Business Consultants.
F&S: Food-drug borderline – approach with caution
Manufacturers of functional foods and supplements risk losing time, money and brand integrity if they don’t get their marketing story straight. Frost & Sullivan takes a look at the dangers of crossing into the realm of drugs as part of a NutraIngredients series canvassing analyst insight.
Zenith: The road ahead for US functional drinks
As the US market for functional beverages continues along a path of strong growth, Zenith International suggests there may be some unexpected areas to look out for – such as ‘anti-energy’. The market researcher shares its thoughts as part of a NutraIngredients series on analyst insights.
Mintel: How to drive innovation in functional foods
Manufacturers of functional foods need to focus innovation on increasing adoption by current users, while also drawing new consumers to the category, reveals Mintel as part of a special NutraIngredients series canvassing analyst insight on the market.
Datamonitor: How to keep the omega-3 health halo
The US food industry needs to help address a fundamental lack of consumer understanding about omega-3 if the ingredient is to maintain its ‘health halo’, says Datamonitor. In this special series, NutraIngredients canvasses insights from market analysts on the functional food and beverage industries.
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