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Sports nutrition market flexes its muscles

Once the exclusive domain of muscle-bound body builders, sports nutrition products are going mainstream and the market is expanding. In this special four-part series NutraIngredients crunches the numbers of a booming market, presses the science of the ingredients, and feels the deep burn of the regulations surrounding sports nutrition.

Just a matter of time before canola protein enters the major league, says BioExx

"At least 12 major players in the food industry" are testing canola protein from BioExx, while a tie up with Century Foods to develop canola-protein-based sports products is also progressing well, claims the veggie protein specialist.

GNC: Sports nutrition is not about body-building anymore

Sports nutrition products now account for 45% of sales at GNC compared with 27% 10 years ago. But the category is no longer dominated by body-building, says chief executive Joe Fortunato.

Hershey seeks stronger foothold in health & wellness market with more cocoa-based functional foods

More functional foods capitalizing on the health benefits of cocoa should hit shelves next year as confectionery giant Hershey seeks to gain a stronger foothold in the health and wellness market via its new Apure subsidiary.

Horphag launches bid to make Pycnogenol next big thing in functional foods

Horphag Research is on a mission to turn Pycnogenol - a potent antioxidant from the bark of the maritime pine tree – into the next big thing in functional foods and drinks with the creation of a new division dedicated to this market.

Smoothly does it. The secret to success in protein beverages

Protein beverages can have mass market appeal if firms get the formulation right, keep calories down and refocus marketing efforts on the people that are actually drinking their products, rather than the people they think are drinking them, according to one recent market entrant.

Herbalife to expand manufacturing footprint

Direct selling supplements giant Herbalife aims to expand its manufacturing footprint dramatically over the next two-to-four years as it steps up plans to make more of its products in-house.

Canola protein hits big time as Century seals deal with BioExx

A new range of foods and supplements based on canola protein is being developed by Hormel Foods’ Century Foods International division following a deal with protein specialist BioExx.

Herbalife launches radical bid to triple volumes by 2020

Herbalife is confident it can triple volumes by 2020 as it ramps up its presence in emerging markets and expands its distributor base in mature markets through new concepts such as sports nutrition range Herbalife24.

Where immune health meets sports nutrition

The link between immune health and physical performance is well known, but sports nutrition products that include immune boosting ingredients are few and far between, and this presents a huge opportunity, says Embria’s Larry Robinson.

The curious case of sports nutrition regulation

In the fourth part of NutraIngredients’ sports nutrition series, we scan a category as reliant on its elite sports roots as it is at times reviled by them and the rules that can lead to perfectly good products being called foul.

The science of sports ingredients

In the third part of our special series on sports nutrition, NutraIngredients looks at the reigning champions in sports ingredients and takes a look at the science behind new contenders to the crown.

Drinks innovation boosting sport nutrition

Boosting energy, strength and recovery are just three ways that sports drinks are expanding a booming market, as bars, shots, and powders strain to catch up with the leaders in the field.

Sports nutrition market driven by non-sporty consumers

As global sales of sports nutrition products maintain healthy growth rates, one distinct – and unexpected – group of consumers is emerging as the main driver for the market, made up of people who are not necessarily interested in sports.