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Hot topics > Dannon’s probiotic settlement
Dannon’s probiotic settlement | |
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Dannon’s out-of-court settlement over alleged misleading probiotic claims is one of the largest of its kind in the food industry. Why did the company choose this path, and what impact will it have on Dannon and the probiotics category as a whole? |
Dannon probiotic claims: 'Ripped' or 'enhanced'?
Reaction to Dannon’s $35m out-of-court probiotic settlement has been varied – from those accusing the company of scientific and marketing negligence to staunch defense of the company’s right to market products even when the science is not conclusive.
Analysis: The details of Dannon's probiotic settlement
Dannon’s out-of-court settlement of the $300m class action mounted against it the beginning of last year contains some interesting clauses such as the fact Dannon has only committed to altering its on-pack immunity marketing for three years.
Dannon pulls 'immunity' claim from probiotic drinks
Dannon is removing the word “immunity” from its DanActive probiotic drink on-package marketing after concluding an out-of-court settlement last week over alleged misleading probiotic claims.
Dannon could settle probiotic claims challenge out-of-court
Dannon, the US arm of French dairy giant Danone, is settling class actions mounted against it for making false and misleading probiotic health claims, according to press reports.
Dannon stands up to 'fraud' probiotic claims
Dannon has said that it "categorically refutes" allegations of fraudulent claims made on its probiotic yogurts.
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