
Asia is on the agenda of the biggest food and beverage companies – not just as a market hungry for Western-style products but also as a source of inspiration, ingredients and knowledge.
In this special edition NutraIngredients-USA examines the promise of the main Asian markets.
Reducing salt is a major mandate for companies all over the world, but some of the latest science on salt replacers is coming from the East.
Although the food and drink flavouring market in Southeast Asia is “growing enormously”, consumer tastes are still cost-driven and traditional, according to top flavour producer IFF.
Green tea, soy and CoQ10 are some of the best known ingredients for supplements and functional foods from Japan, but a wealth of lesser-known foodstuffs are also the subject of inquiry into their potential health benefits.
China’s reputation as an ingredient supplier has suffered from a spate of food safety problems – but the food industry should not paint all China-based companies with the same broad brush, says stevia supplier GLG Life Tech.
As the need for scientific support for potential health claims for healthy foods increases, India is leveraging its pharmaceutical expertise to take a bite of the functional foods pie.
The Korean functional food market hinges on obtaining the nation’s precious ingredient claim approval, but breaking that barrier opens the floodgates to huge market potential, according to an industry expert.
In the first part of this Asia-focused special edition, we look to the innovation hotbed that is Japan. Japan is well known as the world’s functional foods birthplace when Yakult kicked into life there in the 1950s with its little bottles of immune boosting, probiotic drinking yoghurt and is now a global blockbuster brand.