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Market report shows growing trend toward integrative medicine

A new market survey from consultancy Pure Branding claims that more and more doctors are incorporating concepts of integrative medicine into their practices, a development that can be seen as good news for the supplement industry.

ORAC values might be passé, but antioxidant activity still demands research, experts say

Quoting ORAC values as a marketing tool has gone the way of the dinosaurs. But the measure of antioxidant activity still points to potentially important beneficial properties of ingredients, experts say.

Data show botanicals are best selling category of supplements

The botanicals sector is thriving, in part because it is hooking onto broader trends in the culture. That’s the message that audience members received during a webinar yesterday.

Archive article of the week

Herbal supplements all too often ignore underlying principles, experts say

Fitting ingredients that come out of traditional medical systems into the modern marketplace can be a fraught exercise, experts say.

Online event to examine promise, potential pitfalls of botanicals

The botanicals sector has driven much of the innovation in the dietary supplement industry over the years.  It’s also a point of risk, with regulators, lawmakers and media commentators voicing suspicions about this class of products

Vitamin D, calcium supplementation don’t reduce cancer risk… or do they?

Four years of supplementation with calcium and vitamin D did not produce any statistically significant reductions in the risk of cancer in older women with sufficient levels of the nutrients, says a new study.

In wake of disease claim warning, Life Extension said it will tweak page layouts but won’t back down from core mission

Despite receiving a warning letter from the Food and Drug Administration about disease claims on its website, supplement manufacturer Life Extension said it is not going to change its basic mode of communication with its customers.

News in brief

Brassica Protection Products receives ABC’s Phytomedicinal Research Award

The American Botanical Council (ABC) has announced that Brassica Protection Products LLC is the recipient of the ABC Varro E. Tyler Commercial Investment in Phytomedicinal Research Award for 2016.

Omega-3 could decrease mortality rate in postmenopausal women, study suggests

Women with a high omega-3 status are up to 20% less likely to die from any cause, compared to those with low levels of DHA and EPA, finds a new study.

Organic & Natural Health launches omega-3 field study

The Organic and Natural Health Association has launched a consumer education campaign to encourage consumers to test their omega-3 levels to identify supplementation needs, following on from the success of its “Power of D” campaign.

To prep for April public launch, Supplement OWL site gets a few tweaks

The Supplement Online Wellness Library (OWL) website has been updated to include easier data input instructions, streamlining the data population process for the first industry-wide registry of finished products.

What next for Health Canada’s proposed NHP changes?

Health Canada has received over 3,500 written comments in response to its proposed changes to how natural health products and dietary supplements are regulated.

Higher vitamin D levels linked to longer telomeres: Study

Increased levels of vitamin D are associated with longer telomeres, reported to be a marker of biological aging, says a new study.

Can a Registry Build Trust?

Trust is a fickle thing. Just ask the political candidates in the recent election. It’s built over time and can be squandered overnight.

Cancer claims are a big red flag that some marketers continue to wave

Like the poor, it seems for the dietary supplement industry cancer treatment claims will ever be with us. 

Could glucosamine and chondroitin support a healthy colon?

Supplements of glucosamine and chondroitin may support colon health via an anti-inflammatory mechanism, according to data from two big US cohorts.

InsideTracker CEO: ‘Personalized supplementation is here’

Personalized nutrition will push consumers to understand why they need supplements and how they work, predicts Rony Sellam, CEO of Segterra, the company behind InsideTracker.

Supplement OWL shows that there’s now a real willingness to be transparent with consumers: CRN

Companies large and small have been beta-testing the CRN’s product registry – the Supplement Online Wellness Library (Supplement OWL) – and it will soon be open to all dietary supplement companies, but where are things right now and why should companies engage?

Companies beta-testing CRN’s dietary supplement product registry

Nine companies are beta-testing the CRN’s product registry – the Supplement Online Wellness Library (Supplement OWL) – which is being developed and administered by UL.

Studies look to enhance broccoli’s ability to ward off disease

Research that enhances compounds contained in broccoli may lead to a lower risk of coronary heart disease and age-related macular degeneration (AMD), according to two studies that reinforce the vegetable’s reputation as a superfood.

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