Related topics: Consumer Trends
Market research firm Natural Marketing Institute (NMI) is expanding its scope to include the Canadian market.
The group, which focuses on health, wellness and sustainability in the food industry, said the expansion is a result of an agreement with The Nielsen Company of Canada, another market research firm.
The collaboration follows a similar agreement between the two groups in the United States, and means that Nielsen Canada will now use NMI’s LOHAS segmentation model in its Canadian Homescan Panel.
NMI said data from Nielsen Canada will be available in early 2009.
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