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Hain Pure Foods has launched a range of natural snack foods targeted at the whole family. The Hain PureSnax range comes in four varieties - Zoinks, Soy Munchies, Crudites and Kettle Corn.
The company said the range, targeted at all age groups, will satisfy the growing demand for snacks with no genetically engineered ingredients or hydrogenated oils. The group also emphasised its fun approach to the packaging and presentation of the products.
"We're excited about introducing a high-quality brand that makes healthy eating a fun experience - one that can be enjoyed by the entire family," said Adam Levit, vice president of Snacks Marketing for The Hain Celestial Group.
"Hain Pure Foods has a long history in all-natural foods and Hain PureSnax was a natural next step towards meeting the high demand for snacks that complement a healthy lifestyle."
The Zoinks variety is made from puffed corn, in White Cheddar and Butter flavours. Soy Munchies are miniature soy crisps in White Cheddar, Ranch or Caramel flavors, and are also said to be an excellent source of calcium. Crudites are dubbed a 'puffed celery and carrot twist', available in Original and Sour Cream & Onion varieties and the Kettle Corn version is made from slightly sweet kettle-popped popcorn.
Hain also makes Terra Chips, Garden of Eatin' organic snacks and Little Bears aimed at children.