Bravo! Foods says it is ready to complete the rollout of its Slammers brand vitamin fortified flavored milk to the entire Dutch Farms network, after initial success in the Chicago region.
Chicago-based Dutch Farms distributes dairy and food products to the Jewels and Dominicks supermarket chains and to over 700 independent grocers in 32 states.
"Our decision was to initially distribute Slammers to 116 independent grocers serving Hispanic communities," commented Joe Cannarozzi, president of Cannarozzi & Co., the broker representing Bravo Foods!
"These small independents have consistently sold over 15 cases of product per week, each over the past two months. With this level of success, we are aggressively preparing to roll out the Slammers line to the remaining Dutch Farms distribution network," he said.
The company will also introduce Slim Slammers to the Chicago market over coming months.
Roy Warren, Bravo! Foods' CEO, said Mexico and Canadian markets will follow. The company, which holds a license from Warner Bros. Consumer Products for the Looney Tunes characters and names on milk products, already sells its brand flavored milk in Canada, China and Mexico, as well as the US.


