The soon-to-be-launched Supplement OWL (Online Wellness Library) will offer transparency and build consumer trust in dietary supplements, and it is gaining wider industry support.
From teas to powdered lemonade mixes and protein shakes, products formulated with mushrooms are springing up all over the place, with reishi leading the pack.
A streamlined test for omega-3 levels in the blood will help consumers better understand this crucial risk factor, the test’s developer says.
Like some other aspects of sports nutrition, there is very little hard data to support the benefits of hydration products, but a few ingredients and formulations stand out in that bleak picture.
GNC could become the latest vitamin and supplement firm to get Chinese owners, with The Wall Street Journal reporting that the company has met with several interested parties.
Beverly Hills-based FitnessGenes is bringing its DNA-driven personalised nutrition concept to sportspeople at all levels – and has moved across the pond to the UK and Europe. Is the sports world ready for personalised nutrition?
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This article explores the food, dietary supplement and drug pathways to market, including how to leverage clinical research and regulatory strategy for market success.