Focus

Ethical Naturals extends AlphaWave stress-relief benefits

28-May-2024 By Asia Sherman

A new study funded by ingredient supplier Ethical Naturals supports the safety and efficacy of longer-term AlphaWave L-theanine supplementation to manage stress, improve sleep quality and increase mental focus.

Mood is the name and multifunctionality is the game

29-Jun-2023 By Danielle Masterson

Cognitive and emotional well-being are top of mind for global consumers, but in order to seize the opportunity, products need to offer more.

Caffeine alternative: Alpinia galanga extract increases alertness, decreases fatigue

06-Jun-2023 By Asia Sherman

Natural ingredient supplier OmniActive has released the results of a new clinical trial that substantiates the effects of its enXtra ingredient as a caffeine-alternative in the growing energy supplement market.

Nature’s Way introduces nootropic gummy for brain health

09-May-2023 By Asia Sherman

Nature's Way has launched its Brain Fuel nootropic gummy into the growing brain health category to support adults looking to supplement their short-term memory, focus and concentration.

Q&A: ING2 co-founder on developing evolved ingredients for muscle, brain and gut health

20-Jan-2023 By Asia Sherman

Ingenious Ingredients (ING2), an innovation company focused on developing breakthrough bioactives, says it has hit lighting twice with its two first ingredients.

The second wave of esports supplementation

22-Sep-2022 By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

Consumer goods company dives into supplement trade with line of wellness shots

19-Jul-2022 By Hank Schultz

Another company with marketing acumen but no nutritional experience has dipped its toe into the supplement industry with a new range of wellness shots.

Pharmavite seeks novel solutions for mental wellness and OTC alternatives

05-Apr-2021 By Stephen Daniells

Pharmavite, the company behind the Nature Made brand of dietary supplements, is offering potential investment and/or partnerships for companies offering mental wellness solutions and supplement alternatives to OTC.